An international athlete from Norwich has allowed a film crew to capture her training regime, demonstrating the extreme commitment it takes to make it to the top.
The winner of numerous medals on the global stage so far, the Paralympic swimmer is seeking to take part in Tokyo 2020 – but must bridge a major funding shortfall to do so.
In the meantime, Jessica-Jane agreed to allow the Lambda team privileged access during a typical training day – allowing her story to be captured in film for potential sponsors.
“We were delighted to be offered the chance to spend some time with Jessica-Jane and really understand what it is that stands in the way of her achieving her 2020 goal,” said Alex Morris, Commercial Director.
“It was absolutely clear to us, during the time we were filming her training and seeing what she goes through on a daily basis, that this is one incredibly dedicated and driven woman who thoroughly deserves the opportunity to compete at that level.”
Jessica-Jane’s story will be aired for the first time at a special business breakfast, which is being staged at Sprowston Manor in Norwich on Friday 10th November.
The event is part of a fundraising campaign, led by enterprise agency NWES, and will also see the likes of Karen Pickering and Danny Nobbs reiterating the challenges faced by sports professionals.
At the breakfast, a limited-time online auction will be officially launched as part of the project.
“I am so grateful for the enormous support I’m receiving from the business community,” said Jessica-Jane.
“Thanks to Lambda, I feel that there is now something which captures my story in a clear way and may just help potential sponsors realise how they could support my journey.”
Kevin Horne, CEO of Nwes, added: “The business community know all too well how tough it can be to achieve their own goals in a competitive world, but understanding the challenges in the face of an athlete like Jessica-Jane is quite something else altogether.
“We’re looking forward to sharing the film with our business audience for the first time at the breakfast event, and I’m proud that Nwes will be continuing its fundraising efforts for our local athlete right up until 2020.”
To sign up to the event, go to https://www.nwes.org.uk/events/special-networking-breakfast-with-jessica-jane-applegate-mbe/
For more information about the breakfast event, email email@example.com.