A book sculptor and hotly anticipated restaurant are collaborating to mark today’s World Book Day, and raise funds for the Addenbrooke’s Charitable Trust (ACT).
Justin Rowe’s 3D illuminated sculpture animates the façade of The Ivy Cambridge Brasserie, and will then be auctioned online later in the year to raise money for ACT.
Addenbrooke’s Charitable Trust raises funds to support Addenbrooke’s and the Rosie Hospitals to improve patient care beyond the boundaries of NHS funding.
Gemma Downham, Director of Fundraising for ACT, comments: “I’m truly thankful to The Ivy Cambridge Brasserie for choosing ACT for this activity. Justin has done a fantastic job in capturing the essence of Cambridge in his sculpture as well as tying in the sophistication of The Ivy Collection. I am confident it will attract lots of attention and bids in the auction.”
The sculpture’s unveiling coincides with World Book Day, which celebrates the importance of books and reading, a pastime deeply embedded within Cambridge’s culture.